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Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024
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Citation

Sjofors, P. (2024a, August 05). Tips and Tricks to Make Pricing Research Better and More Actionable. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/tips-and-tricks-to-make-pricing-research-better-and-more-actionable
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Citation

Palacio, X. (2023a, May 12). Descriptive results, or how to leave part of your turnover untapped. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/descriptive-results-or-how-to-leave-part-of-your-turnover-untapped

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america-12060


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Webinars

The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Florian Bauer, Robin de Rooij, Martin Wricke
February 3, 2021
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Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021


Research papers

Price behaviour models

In the past three years price behaviour has been more closely scrutinized than before. The efforts to improve the insight in the relationship between price and buying behaviour were stimulated by the increased competition in the field of retailing....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: A. H. J. van Heteren, W. J. M. Asselbergs
September 1, 1974
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Citation

van Heteren and Asselbergs (1974a, September 01). Price behaviour models. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/price-behaviour-models