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Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Videos

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
×

Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646


Research papers

Internet banking design

Since November 2015, ING Bank in Poland has been offering a new Internet banking system, which (according to customers) is simple, intuitive and mobile friendly, and which supports the management of their daily finances. The System, which has been...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Tomasz Opalski
November 18, 2016
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Citation

Opalski, T. (2016a, November 18). Internet banking design. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/internet-banking-design


Research papers

Beyond eyeballs

The majority of web businesses do not provide good customer experience: they are unusable and/or do not meet the customers' expectations and preferences. One reason for this state is that good websites rely on both good marketing and software...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Bonny Brown
June 1, 2001
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Citation

Brown, B. (2001a, June 01). Beyond eyeballs. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/beyond-eyeballs