Resources Library by ANA

Using market research to shape a national health programme for India

This paper shows how a market research study in rural India designed essentially to develop communication for India's National Diarrhoea Management Programme, resulted in shaping the programme strategy. Diarrhoea is a major cause of child mortality...

Catalogue: ESOMAR Congress 1989

Authors: Ramesh Thadani, Hema Viswanathan, Rajiv Inamdar

Company: IMRB International

September 1, 1989

Advertising effectiveness and marketing productivity where the market cannot afford too much electronic wizardry: The experience of creating and running a single source panel in India

Electronic technology has introduced the personal TV meter and product pack scanning and other devices into sophisticated measurement of advertising and product purchasing. The costs are too high for the methodology to be used in many countries and...

Catalogue: ESOMAR Congress 1988

Authors: Debi Prokash Basu, John Parfitt

September 1, 1988

Demand protection for bulk drugs

This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: S. Rajagopal

Company: Operations Research

June 15, 1987

The effects of rural component on opinion polls

Past studies have attempted the effect of various factors on the accuracy of opinion polls. In the area of pre-election poll alone researchers have studied the effects of question order (Crespi and Morris, 1984), late trend in voter preference (Day...

Catalogue: Seminar 1986: Opinion Polls

Author: J. Rajaretnam

Company: IMRB International

June 15, 1986

Attitude surveys in family planning

The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Devendra Nath Saksena

August 1, 1975

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Eric Paul Woollett Da Costa

June 15, 1961