You searched for: "*"

The results has been filter on Authors containing Dirk Spiers.
ANA has found 1 results for you, in 564 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Utilising the medium of contemporary music

To execute a successful sponsorship, it is essential that marketeers, identify, select and target their promotional activity in a skilful and selective manner. In the following paper we examine a major elusive target market, the youth, whilst...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Paul Pike, Dirk Spiers
November 6, 1985