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Today the kinds of projects undertaken by research managers are no longer confined to traditional types of research. There are projects bringing together cross-functional teams and consumers to brainstorm ideas or to solve problems; there are...
Broadbent, K. (1993a, June 15). Changing roles and new opportunities in the international client-agency relationship or are we using a sextant to steer a spaceship?. ANA - ESOMAR. Retrieved December 05, 2022, from
Marketing in Asia Pacific is poised to enter a new phase of consumer demand, requiring different marketing skills and approach. At a basic level, brand marketing is about focusing on consumer needs rather than on manufacture ability. This concept is...