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Research papers

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000
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Citation

Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics


Research papers

Extending our knowledge of consumers through virtual reality

The practice of marketing research is moving towards an emphasis on consumer behaviour as compared to consumer attitudes, impressions, needs, wants, and so forth. This paper discusses problems with typical methods of collecting and analyzing...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Clive Wright, Stephen P. Needel
November 1, 1996
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Citation

Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality


Research papers

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Stephen P. Needel
January 1, 1995
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Citation

Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality