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Research papers

Loyalty card databases

The paper describes how the development of store loyalty programmes enabled the emergence of a new kind of data allowing analysis of consumer behaviour at the point of sale.This information is of course first used to develop purchases of the store's...

Catalogue: Retail 2007
Authors: Matthieu Jolly, Laurent Battais
Company: MarketingScan
February 19, 2007
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Citation

Jolly and Battais (2007a, February 19). Loyalty card databases. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/loyalty-card-databases


Research papers

Optimal assortment and planogram development

Adopting a reach optimising approach to category assortment development presents significant advantages over a simplistic volume based solution. In evaluating category reach, however, we must take into account both the purchase and consumption...

Catalogue: Retail 2007
Author: Ian Addie
Company: Nunwood
February 19, 2007
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Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development


Research papers

Shoppers at the heart of multi channel strategy

This paper analyses the current purchasing behaviour of shoppers in 14 countries and, in particular, their usage of different channels (on-line and bricks and mortar, retail channels) and the implications this has for companies to develop...

Catalogue: Retail 2007
Authors: Mark Burgess, Susanne Goller
Company: Ipsos MRBI
February 19, 2007
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Citation

Burgess and Goller (2007a, February 19). Shoppers at the heart of multi channel strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/shoppers-at-the-heart-of-multi-channel-strategy


Research papers

Actionable shopper insights

This paper outlines work done to determine the success of a new category segmentation and layout trial. Results are based on in store research with shoppers and sales modelling techniques. Setting clear objectives and identifying key performance...

Catalogue: Retail 2007
Author: Neil Sangster
Company: Nielsen
February 19, 2007
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Citation

Sangster, N. (2007a, February 19). Actionable shopper insights. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/actionable-shopper-insights