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Videos

Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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Citation

Zenkovich, D. (2013a, June 15). Using digital and mobile data tools in the mobile consumer’s research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/using-digital-and-mobile-data-tools-in-the-mobile-consumer-s-research


Videos

Driving a responsible behaviour. Illusion or reality?

Whilst illustrating cross-cultural medley this presentation is also an example of how the combined use of traditional and non-traditional research techniques allows for richer insight on a non-conventional topic: Responsible Drinking Messages (RDMs)...

Catalogue: CEE Research Forum 2014: East Connection
Author: Yvan Goupil
June 15, 2013
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Citation

Goupil, Y. (2013a, June 15). Driving a responsible behaviour. Illusion or reality?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/driving-a-responsible-behaviour-illusion-or-reality-


Videos

Games for research

In this advanced Games for Research playshop, Betty will steer away from ‘gamification’ and allow delegates to understand the use of fully immersive research games that use semiotics, avatars, linguistics, music/sound effects, consumer...

Catalogue: CEE Research Forum 2014: East Connection
Author: Betty Adamou
June 15, 2013
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Citation

Adamou, B. (2013a, June 15). Games for research. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/games-for-research


Videos

Digitised city

The main goal of the research in this presentation was to determine the effectiveness of particular types of OOH ad and the impact of these ads on the parameters of advertised brands. The test consisted of two parts: a city tour accomplished in a...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Bartosz Baranski, Marek Biskup
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Baranski and Biskup (2013a, June 15). Digitised city. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/digitised-city


Videos

Welcome to CEE Forum 2014

Introduction speech from Alina Serbanica, ESOMAR representative for Romania.

Catalogue: CEE Research Forum 2014: East Connection
Author: Alina Serbanica
June 15, 2013
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Citation

Serbanica, A. (2013a, June 15). Welcome to CEE Forum 2014. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/welcome-to-cee-forum-2014


Videos

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection
Author: Lauris Lietavietis
June 15, 2013
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Citation

Lietavietis, L. (2013a, June 15). Facing the Internet landscape changes. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/facing-the-internet-landscape-changes


Videos

Silver age in CEE

?eská spo?itelna wanted to understand the lifestyles of people over 50 years old, including what segments can be found in their age group as well as what is typical for them. The micro-segmentation and ethnography study we consequently conducted...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Lenka Koreková, Petr Kubánek
Company: KANTAR TNS Malaysia
March 24, 2013
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Citation

Koreková and Kubánek (2013a, March 24). Silver age in CEE. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/silver-age-in-cee-7916