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Research papers

Market research in the USSR: Reducing its costs and improving quality

The paper describes effective methods of solving problems that appeared in the durable consumer goods market (TV-sets) in the early 70's. In spite of time limitations the research program was successfully carried out at a rather low cost. The studies...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: B. A. Soloviov, A. B. Feldman, B. A. Khramtsov
September 1, 1978
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Citation

Soloviov, Feldman and Khramtsov (1978a, September 01). Market research in the USSR: Reducing its costs and improving quality . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/market-research-in-the-ussr-reducing-its-costs-and-improving-quality-