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Research papers

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968

Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968

Research papers

Siting studies for consumer durable shops

The market background is first examined to give an indication of the competitive advantage that could follow the development of consumer durable shop siting studies. Next, the methodological factors which distinguish these studies from research into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: P. J. Gordon
August 1, 1967

Research papers

A new look at old data

The conventional methods of analysing market research data are useful, but have their limitations. They consist, usually, of the construction and examination of one-way tables by characteristics like social class, age of housewife etc., together with...

Catalogue: ESOMAR Congress 1966
Author: Stephan Buck
September 1, 1966

Research papers

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965

Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955

Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955

Research papers

What are durable and capital goods?

For my part I feel that first I must ask the question - "What are durable and capital goods?". Obviously it is necessary to make up our mind as to the true definition before we approach the matter in any detail. Does chewing-gum find itself in the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: N. H. Pearson
June 15, 1955