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Research papers

Employing individual diaries for radio measuring

This paper considers several issues: whether there is a drop in the total level of radio listening from day one to day seven during a one-week diary; whether the number of stations in a diary influences the total level radio listening; and finally...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Kristian Arnaa
Company: KANTAR TNS Malaysia
June 15, 1999
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Citation

Arnaa, K. (1999a, June 15). Employing individual diaries for radio measuring. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/employing-individual-diaries-for-radio-measuring


Research papers

CKR FM: The use of marketing research to reposition a radio station

This paper provides a case study of a radio station in Ireland which faced declining listenership and an associated loss of advertising revenue. The station had broadcast successfully from its launch in 1989 to 1996 but the Measure used yesterday...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Declan Doyle
June 15, 1999
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Citation

Doyle, . (1999a, June 15). CKR FM: The use of marketing research to reposition a radio station. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ckr-fm-the-use-of-marketing-research-to-reposition-a-radio-station


Research papers

Socioeconomic characteristics of the radio audience in the United States

Historically the radio ratings in the United States have described audiences by age and sex. In the fall of 1998 Arbitron began collecting information on household income education and presence of children from all respondents. This socioeconomic...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: David Lapovsky
Company: Nielsen
June 15, 1999
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Citation

Lapovsky, D. (1999a, June 15). Socioeconomic characteristics of the radio audience in the United States. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/socioeconomic-characteristics-of-the-radio-audience-in-the-united-states


Research papers

With and without help

That advertising on the radio works was already proven for Germany in general terms in 1994 with the basic study “Qualitaten der Radiowerbung I’ (Qualities of Radio Advertising I). To be able to answer questions beyond the general proof of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Christoph Wild
June 15, 1999
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Citation

Wild, C. (1999a, June 15). With and without help. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/with-and-without-help