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Research papers

Why we have to change the language of market research

Market research is caught in a historic language trap. Our perceived discourse is 'scientific' and 'rational', at a time when clients are looking for 'insight' and 'creativity'. We will not finally shed our image until we break our codes, change our...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Monty Alexander, Virginia Valentine
September 22, 2002
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Citation

Alexander and Valentine (2002a, September 22). Why we have to change the language of market research . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/why-we-have-to-change-the-language-of-market-research-


Research papers

What is webness?

This paper develops semiotic models of the way website communications have appropriated and changed conventional forms of marketing messages. In this sense it offers semiotic analysis as a new (not yet mainstream) technique for assessing web...

Catalogue: ESOMAR Net Effects 5 2002
Author: Virginia Valentine
February 3, 2002
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Citation

Valentine, V. (2002a, February 03). What is webness? . ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/what-is-webness-


Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing ‘culturally insured’ marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander
September 1, 1999
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Citation

Bijapurkar, Valentine and Alexander (1999a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets-5512


Research papers

Opening up the black box

The paper argues that, while we have refined the moderation of qualitative interviews, for reasons that are sometimes as much political as practical, we have neglected the study of the interpretation of qualitative data, consigning it to an...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Author: Virginia Valentine
December 1, 1995
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Citation

Valentine, V. (1995a, December 01). Opening up the black box. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/opening-up-the-black-box


Research papers

Charting the cultural future of markets

This paper presents a framework for charting the cultural future of markets, from the standpoint of developing culturally insured marketing strategy for a firm. It is drawn from our experience of having to forecast the cultural future of the Indian...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine
September 1, 1994
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Citation

Alexander, Bijapurkar and Valentine (1994a, September 01). Charting the cultural future of markets. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/charting-the-cultural-future-of-markets