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Videos
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Citation

Garcia-Garcia, M. (2024a, April 24). Methodological Mosaic. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/methodological-mosaic-12412


Videos
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Citation

Breda, Pagani, Rico Navas and Garcia-Garcia (2024a, April 24). Methodological Mosaic. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/methodological-mosaic


Research papers

The Metaverse as a Research Laboratory

The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...

Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
September 27, 2023
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Citation

Prieto, Aieta and Alagon (2023a, September 27). The Metaverse as a Research Laboratory. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory


Research papers

A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users

Now, let's explore the search word analysis based on the exclusive data of VALUES Inc. with approximately2.5 million Japanese consumers. Search words help us to visualise various user insights hardly reflected intraditional research methods. The...

Catalogue: Congress 2022: 75th Anniversary
Authors: Licaco Tanaka, Akiko Koyasu
Companies: VALUES, Inc.,
September 23, 2022
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Citation

Tanaka and Koyasu (2022a, September 23). A Brand-New Area of Insights Reflected by the Behavioural Data of 2.5 Million Internet Users. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/a-brand-new-area-of-insights-reflected-by-the-behavioural-data-of-2-5-million-internet-users


Research papers

Bringing Fun and Excitement to the Serious Business

Working as an insight person and/or market researcher in the corporate sector can be quite challenging, and notat all trivial. It implies that researchers need to work with various members of internal cross-functional customersand external consumers,...

Catalogue: Creativity. Connections. Community.
Author: Olga Kornilova
July 15, 2022
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Citation

Kornilova, O. (2022a, July 15). Bringing Fun and Excitement to the Serious Business. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/bringing-fun-and-excitement-to-the-serious-business


Webinars

MaxDiff

What's it about?It is reported that an average adult makes about 35,000 conscious decisions every day --- coffee or tea for breakfast, going to the gym or watching TV, which TV show to watch, and occasionally, whether to buy a hybrid or an electric...

Catalogue: Webinars 2022
Authors: Arleen Macaraeg-Denque, Matt Hester
Company: Strategy Analytics
February 11, 2022
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Citation

Macaraeg-Denque and Hester (2022a, February 11). MaxDiff. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/maxdiff


Webinars

The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021
Authors: Florian Bauer, Robin de Rooij, Martin Wricke
February 3, 2021
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Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021


Webinars

Understanding Agile Research

Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was...

Catalogue: Webinars 2020
Author: Nikki Lavoie
Company: MindSpark Research International
November 19, 2020
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Citation

Lavoie, N. (2020a, November 19). Understanding Agile Research. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/understanding-agile-research


Webinars

eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding

eTrack® is a quant-qual methodology for pre-testing and concept screening that Happy Thinking People has been running in live sessions for over 20 years. It provides quick and actionable results, robust numbers and clear recommendations for...

Catalogue: Webinars 2020
Author: Sven Arn
Company: Happy Thinking People
October 15, 2020
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Citation

Arn, S. (2020a, October 15). eTrack® - Agile quant-qual pre-testing for real-time assessment and deeper understanding. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/etrack---agile-quant-qual-pre-testing-for-real-time-assessment-and-deeper-understanding