Resources Library by ANA

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006

Author: Alan Branthwaite

February 6, 2006

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: David A. Luery

Company: KANTAR TNS Malaysia

April 1, 2001

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Author: David Dawson

March 6, 1991

Do what your doctor tells you!

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Robert C. Blake, James J. Ryan

June 15, 1987

Medialink

This paper outlines the development of the Medilink project from its inception to preparations for the full Medilink panel.

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Authors: John Clemens, Peter Barton

January 25, 1984

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Paul Howard Berent

March 1, 1975

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner

March 1, 1975

Pharmaceutical concept tests by telephone

The general image of telephone interviewing is of very short quantitative measurements.Therefore , the idea of using telephone interviewing for studies with medical doctors has so far rarely been realised. This is true despite of the fact that...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Author: Ralph Weill

March 1, 1975

Reports of discussion groups

Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Philip J. Brown, R. W.B. Davies

March 1, 1975