You searched for: "*"

The results has been filter on Tags containing Name Research.
ANA has found 47 results for you, in 451 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Qualitative research on Brand XY (Oberstein) lager

Cherry Hedger & Seymour have produced anadvertising strategy for a new lager productcalled Oberstein (Brand XY). The logic behindthis advertising approach has been built onthe traditional belief that the best lagers arecontinental in origin. In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
×

Citation

, C. (1979a, May 01). Qualitative research on Brand XY (Oberstein) lager. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-brand-xy-oberstein-lager


Research reports

Qualitative research into alternative names for Post Office retail outlets

Post Office Telecommunications Ltd., is developinga national chain of outlets situated in major conurbations and regional towns, thus providingcoverage of most of the population.The objectives of this retail operation are:1. To promote Post...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979
×

Citation

, C. (1979a, March 01). Qualitative research into alternative names for Post Office retail outlets. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-alternative-names-for-post-office-retail-outlets


Research reports

Palitoy Little Villagers concept development

In order to max1m1se the Palitoy range, OBM hasevolved the concept of 'Little Villagers' ratherthan 'The Family' or 'Happy Families'. It isfelt to have more potential for both imaginative and creative play situations and for future range development....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
×

Citation

, C. (1978a, September 01). Palitoy Little Villagers concept development. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/palitoy-little-villagers-concept-development


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard it had been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectives of this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard


Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research


Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Kraft is considering launching a range of cheese-based productsto add to their Home Freezer Range. The new range would be expected to clearly establish aKraft identity with both consumer and trade.Qualitative research was therefore required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research on new product development into frozen cheese products by Kraft. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-product-development-into-frozen-cheese-products-by-kraft


Research reports

Creative research on the Fray Bentos name

A set of new product introductions are planned underthe fray Bentos name. This report contains the resultsof one part of a two-stage research study on FrayBentos covering its general properties. The specificobjectives were:1. To explore as fully and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Creative research on the Fray Bentos name. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/creative-research-on-the-fray-bentos-name


Research reports

Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

The Provident Company owns a financial institution,purchased before the Consumer Credit Act came into force,named 'The People's Bank '. Hence it was considered necessary to investigate consumerreaction to the concept of another Bank and to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-the-people-s-bank-on-behalf-of-the-provident-clothing-supplying-co-ltd-


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard, it has been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectivesof this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved December 03, 2024, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119