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Research reports

Tape and video recording of interviews and group discussion

The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
January 1, 1991
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Citation

B.V., E. (1991a, January 01). Tape and video recording of interviews and group discussion. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/tape-and-video-recording-of-interviews-and-group-discussion


Research reports

Kensitas smoker on videotape

The work summarised here was carried out primarily asan experiment in filming two groups of smokers of KensitasTipped so that marketing and creative people would havesome personal feeling for, and understanding of, the kindof people with whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
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Citation

, C. (1973a, July 21). Kensitas smoker on videotape. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/kensitas-smoker-on-videotape