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Research reports

Disciplinary procedures

Applying and interpreting the ICC/ESOMAR International Code on Market and Social Research is the primary responsibility of ESOMAR in cases involving an ESOMAR member. ESOMAR will notify the ICC of cases submitted to the ESOMAR Disciplinary Committee.

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012

Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

ESOMAR guideline for conducting mobile market research

This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

24 questions to help buyers of social media research

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012

Research reports

Global Market Research 2011

The 23rd annual industry study undertaken by ESOMAR in cooperation with KPMG advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore 2010’s gradual return to growth after two...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 19, 2011

Research reports

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011

Research reports

Global Market Research 2010

The 22nd annual industry study undertaken by ESOMAR in cooperation with KPMG Advisory. It provides a comprehensive and authoritative view on the state of the market and offers an opportunity to explore the impact that 2009’s unprecedented market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 13, 2010

Research reports

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010