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Hoffmann, Rzepka and Pinter (2012a, June 15). From the global stage to the CEE Reality. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/from-the-global-stage-to-the-cee-reality


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Multi-platform Internet measurement- The indispensable ignition

The vital ignition for the development of the advertising and research industry in the CEE region is multi-platform communication and its measurement. Internet slowly becomes a traditional medium, but it gets a new meaning considering its complexity....

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Marta Klepka
June 15, 2012
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Citation

Klepka, M. (2012a, June 15). Multi-platform Internet measurement- The indispensable ignition . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/multi-platform-internet-measurement--the-indispensable-ignition-