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Research papers

What kind of people does the new Gulliver address?

In the second half of 1998 the publishing firm De Agostini Rizzoli opted for a restyling of the magazine Gulliver envisaging not only changes in graphics but also contents. The study carried out - after the publishing firm prepared the trial issue -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Fabio Franzoni, llaria Presotto
Company: SWG Spa
June 15, 1999