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Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004

Research papers

The role of prior decision constraints

When purchasing high involvement consumer durables such as new cars, consumers are assumed to progress through the following stages: Problem or Need Recognition; External Search; Alternative Evaluation; Purchase or Choice; Outcomes or Postpurchase...

Catalogue: International Automotive Marketing Conference 1994
Authors: Girish Punj, Richard Brookes
June 15, 1994