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Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society. By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sami Wong, Dirk Ziems
Company: concept m research + consulting GmbH
June 15, 2016
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Citation

Wong and Ziems (2016a, June 15). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities-8697


Research papers

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
×

Citation

Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities


Research papers

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
September 10, 2014
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Citation

Ziems and Wong (2014a, September 10). Zodiac brand research in China. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china--8360


Videos

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
June 15, 2014
×

Citation

Ziems and Wong (2014a, June 15). Zodiac brand research in China. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china-


Research papers

Psychological automotive lifestyles

Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems
Company: concept m research + consulting GmbH
May 24, 2013
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Citation

Lehmann, Ebenfeld and Ziems (2013a, May 24). Psychological automotive lifestyles. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/psychological-automotive-lifestyles