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Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/powerful-demographics-


Videos
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Citation

(2022a, September 23). Setting International Standards in How We As An Industry Measure Demographics. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/setting-international-standards-in-how-we-as-an-industry-measure-demographics


Research papers
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Citation

Fernandes and Acquarone (2021a, July 30). Daring to trust, sharing tabu experiences . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/daring-to-trust-sharing-tabu-experiences--11767


Videos
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Citation

Fernandes and Acquarone (2021a, July 30). Daring to trust, sharing tabu experiences . ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/daring-to-trust-sharing-tabu-experiences-


Videos

The challenges that the Chinese market brings to the auto financing company

An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.

Catalogue: Asia Pacific 2017: Discoveries
Author: Brian Williams
December 4, 2017
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Citation

Williams, B. (2017a, December 04). The challenges that the Chinese market brings to the auto financing company. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/the-challenges-that-the-chinese-market-brings-to-the-auto-financing-company


Research papers

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Marcello Sasso
November 8, 2017
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Citation

Sasso, M. (2017a, November 08). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening-9146


Videos

Innovation of incentive

Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobile’s use and limitations are being tested in the field and R&D departments around the world. Nowhere...

Catalogue: Congress 2017: Visionary
Authors: Al Ismaili, Harman Johar
Company: Bamba
October 26, 2017
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Citation

Ismaili and Johar (2017a, October 26). Innovation of incentive. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/innovation-of-incentive


Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
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Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved October 05, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money