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Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2013

Case studies

How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

The paper concentrates on how marketing research techniques have been guidelines in the process of developing pioneering bank-marketing strategies directed to the segment 18-30 years of age. Although the communication aspect is emphasised in the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geir Sandgren
June 15, 1982

Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988

Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989

Research papers

Creating the products the market wants... complications: Temptations and solutions!

Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...

Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988


Revue Française du Marketing 2002 (N. 189/190)

L'idée clé du début du 21 siècle est qu'un retour aux sources est indispensable et que la vocation première du marketing reste laconnaissance du client et la compréhension de ses attentes.«Que veut le consommateur? Que dit-il de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2002