Resources Library by ANA

Future proof strategies

How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.

Catalogue: Latin America 2020 - Insights Festival

Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani

Companies: ROQUÉ Marketing Insights, Design Narratives Ltd., Holcim

October 19, 2020

Intelligence amplification

This project is a first step to driving predictive diagnostics to enhance some elements of brand health tracking. We created a 360° view of brand health by looking at customer and non-customer’s relationships with telecom brands through...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Darren Hanson, Gaelle Bertrand

Company: Kantar

November 11, 2018

Socio-semiotics

Consumer culture is a complex phenomenon of visual representations and the politics of visibility. Products have become markers of social distinction and form a distinctive part of people's lives. Brands are partners in achieving social goals...

Catalogue: Qualitative 2006

Author: Inka Crosswaite

Company: Added Value

October 8, 2006

Expanding market research

Recent years have witnessed a myriad of developments and ideas in the field of Market Research: online research, market ethnography, renaissance of projective techniques, data and text mining, among others.In the wake of these developments, what else...

Catalogue: Latin America 2005

Author: Sergio Poblete Ortega

October 23, 2005

Respondent misconceptions, falling response rates, is it time for change?

This paper looks at the relationship between the researcher and the respondent and seeks to challenge outmoded attitudes and to suggest new approaches which deliver value to all stakeholders (including clients, agencies, respondents, and customers)....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Ray Poynter

September 14, 2003

Who's afraid of the wolf?

The following paper illustrates a methodological tool that addresses children’s targets, in pre-school (5 - 6 years), and early-primary-school age (up to 8 years). It “facilitates” the gathering of useful-to-researcher indications, and...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Viviana Codemo

Company: marea_marketing research & analysis

October 28, 2001

The pantera project

This paper describes an Ethnographic study involving the universe of women in different parts of Brazil and that portrayed the way in which cultural, historical, geographical and social aspects were decisive in the relationship these women...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Paula Luz, Helena Palla

October 28, 2001

This may fell a little freaky

This paper describes a philosophical conflict that is underway and present at all levels of our culture today. The conflict is between a traditional framework for understanding truth and reality, and a second, increasingly important paradigm that...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Sarah Castell, James Parsons

Company: Flamingo

October 28, 2001

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové

September 23, 2001