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Research papers
Transforming Established Research
Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...
Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023
Research papers
From the Click of a Button to Human Insights
COVID-19 changed how we work across the globe. To many it meant working at home rather than in enclosedoffice spaces, which has led employers to innovate work models and transition to hybrid or remote setups. Forthose working with applied...
Catalogue: Congress 2022: 75th Anniversary
Authors: Katharine Diamond, Alessandra Grimoldi, Lea Svendsen
Companies: IS IT A BIRD, Whirlpool EMEA
September 26, 2022
Research papers
Consumer understanding in the age of entrepreneurship
Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...
Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019
Research papers
Let them speak!
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and...
Catalogue: Asia Pacific 2019
Author: Anne-Marie Moir
May 22, 2019
Research papers
Machine learning evolving computer vision
How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mario Abarca, Moisés Arizpe, Horacio González Duhart, Gustavo RamÃrez, Marco Iván Zepeda
Company: Kantar
March 14, 2018
Research papers
Beyond numbers
Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Christian Abramson
Company: Colgate-Palmolive
March 13, 2018
Research papers
Generate insights on how to communicate a brand new product benefit in a consumer intuitive way
Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....
Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
November 22, 2017
Research papers
