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Videos

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Leanne Tomasevic, Grant Feller
Companies: GF-Media, Truth Consulting
September 16, 2020
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Citation

Tomasevic and Feller (2020a, September 16). The power of bad. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/the-power-of-bad


Videos

Less facts, more fiction: Expanding research's mind

For years, the value of research has come under scrutiny because we have tended to place significant value on the mechanics of what we do, as if somehow, by seeking to justify and explain research’s purity and rigour, we are able to hike up its...

Catalogue: Congress 2013: Think Big
Authors: Leanne Tomasevic, Elizabeth Lonergan, James Ebdon
June 15, 2013
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Citation

Tomasevic, Lonergan and Ebdon (2013a, June 15). Less facts, more fiction: Expanding research's mind. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/less-facts-more-fiction-expanding-research-s-mind