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Videos

Youth in flux: Unapologetic. Sensitive. Restless

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
November 27, 2017
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Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, November 27). Youth in flux: Unapologetic. Sensitive. Restless. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/youth-in-flux-unapologetic-sensitive-restless


Research papers

Youth in flux

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world. Learn how a highly collaborative process between client, agency and...

Catalogue: Congress 2017: Visionary
Authors: Pernille Kok-Jensen, James Guerrier, Christian Kurz, Sammy Kong
Company: MARE
September 4, 2017
×

Citation

Kok-Jensen, Guerrier, Kurz and Kong (2017a, September 04). Youth in flux. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/youth-in-flux


Research papers

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Christian Kurz, Jo McIlvenna, Anna Noel Taylor, Emma Murray, James Guerrier
September 22, 2016
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Citation

Kurz, McIlvenna, Taylor, Murray and Guerrier (2016a, September 22). Gen X today. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/gen-x-today-8872


Videos

Gen X today

Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support our Adult-focused brands by exploring Gen X...

Catalogue: Congress 2016: #WOW
Authors: Anna Noel Taylor, Christian Kurz, Emma Murray, James Guerrier, Jo McIlvenna
June 15, 2016
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Citation

Taylor, Kurz, Murray, Guerrier and McIlvenna (2016a, June 15). Gen X today. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/gen-x-today


Research papers

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
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Citation

Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/-power-of-laughter-


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
×

Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/-power-of-laughter--8150