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Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024

Videos

Videos

Solving Market Research Challenges

Zoho's impact on survey based research

Catalogue: Congress 2023
Author: Hari Krishnan
Company: Zoho
October 5, 2023

Videos

Unveiling the Dynata RISE Awards

A guided tour to better survey engagement.

Catalogue: Congress 2023
Author: Nancy Brigham
Company: Dynata
October 5, 2023

Videos

Videos

Using Figma to Build Custom Forms and Surveys

This workshop is for Figma users, novice or expert that want to get more out of their surveys and forms.

Catalogue: Congress 2023
Author: Florian Myter
Company: Weavely.ai
October 5, 2023

Respondent Engagement

What's it about?Respondent engagement has long been the Market Researcher?s quest for the holy grail. The evolution of respondent behavior, driven by technology, continues to add to the arduous search. Join Dynata?s Nancy Brigham, Head of Research at...

Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
September 29, 2022

Videos

Videos