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The evolution of agile insights: How to scale in-house research programs to fuel rapid innovation and growth

The need for agile insights has accelerated and companies are investing in strategies that will help them evolve just as quickly as the world around them. This has meant bringing more research in-house, and implementing research technology and...

Catalogue: Webinars 2021
Author: Priyanka Carr
Company: SurveyMonkey
February 16, 2021


Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Linda Koelemij, Sanne Valkenburg
December 12, 2018

Research papers

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Andy Kung, Grace Tse
April 7, 2009

Research papers

The way ahead

The introduction of multimedia CAPI is set to revolutionise market research industry. This paper demonstrates some of the many benefits of this new technology that can be applied to clients’ research problems and draws on results we have already...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Gerry Hahlo, Helen Lythgoe
September 1, 1997

Research papers

Butterflies and tortoises

This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
December 1, 1996

Research papers

Product/media and the quest for the Holy Grail

This paper is about ways to collect and integrate information on television/radio use on the one hand and use of different products on the other. And from a Canadian perspective; which is probably sufficient motivation for the reader to turn speedily...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Ken Purdye, Rob Dick
June 15, 1996

Research papers

A major research exercise identifying and quantifying relevant consumer groups in over 60's market: The hotel industry

Although the marketing world claims to have woken up to 'grey power' our experience suggests that much of the thinking behind propositions aimed at older people is still founded on cliche and misconception. We formed this view in the course of...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Mia Bartonova, Ruth Betts, John Martindale
June 15, 1989

Research papers

The use of viewdata panels for data collection

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: John Clemens
June 15, 1984

Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1982