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Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Research papers

The Science Behind the Creativity

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...

Catalogue: North America 2024 - Innovation
Author: Itzel Abigail Rivera Suarez
Company: Warner Bros
July 5, 2024
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Citation

Rivera Suarez, I. (2024a, July 05). The Science Behind the Creativity. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


Research papers

Economics Beyond Numbers: In our research era

What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...

Catalogue: North America 2024 - Innovation
Authors: Dan Fleetwood, Crystal Wiese
Company: QuestionPro
July 5, 2024
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Citation

Fleetwood and Wiese (2024a, July 05). Economics Beyond Numbers: In our research era. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/economics-beyond-numbers-in-our-research-era


Research papers

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
Company: Kantar
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author: Ndeye Diagne
September 23, 2022
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Citation

Diagne, N. (2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-12013


Videos

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-11971


Webinars
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Citation

Uchida, S. (2021a, July 27). Trust in Media. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/trust-in-media


Videos

ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary
Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis
November 7, 2017
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Citation

Getto, Bechtold, Klein and Zalis (2017a, November 07). ANA/AFE #SeeHer movement addresses unconscious bias in media . ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/ana-afe-seeher-movement-addresses-unconscious-bias-in-media-


Magazines

Research World (May-June 2016)

The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to...

Catalogue: Research World 2016
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). Research World (May-June 2016). ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2016-