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Videos

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016
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Citation

Ochoa, Versteeg and Revilla (2016a, June 15). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation


Videos

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
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Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-