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Research papers

The problems of operative market survey systems

Operative market surveying is an important branch of market research; it has for quite some time been so neglected that several of the methods currently applied are not sufficiently developed and, indeed, hardly proven. For this reason the standard...

Catalogue: The European Marketing Research Review 1968
Author: Ruth Weichsel
August 1, 1968

Research papers

A consumer model of the European car market

B1 Cars is a major producer of British cars. During the 1970’s it lost the dominance of the British car market, and required rescue by government ownership. It has now been restructured and expects the 1980’s to be a period of regrowth. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: Philip Wade, Ronu K. Majumder
June 15, 1983

Research papers

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Joseph Khoury, Ketty Barrett
June 15, 1987

Research papers

In-store movement and purchasing

This work has proved very successful as it has provided retailers with a technique for assessing the functionality of their stores as selling machines. The technique has two main areas of application. Merchandising performance can be effectively...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: S. J. Thornton, M. J. McCullagh, R. P. Bradshaw
June 15, 1989

Research papers

Anticipating social change in Eastern Europe

The purpose of this paper is to present RISC's experience in applying its specific socio-cultural expertise in the monitoring of social change to the former communist societies. The first part presents the ACE East program, its developments, and its...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Larry Hasson, Agnieszka Xrason
Company: RISC S.A.
June 15, 1993

Research papers

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018

Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974

Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983

Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984