Resources Library by ANA

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018

Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker

Company: BuzzBack Market Research

September 23, 2018

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW

Author: Daniel Cuende

September 22, 2016

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Makoto Moriguchi, Daniel Welch

Company: Ipsos MRBI

May 19, 2016

Tracking the footprint of the digital consumer

The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have never dreamed of traveling to places or buying things...

Catalogue: Congress 2014: What Inspires?

Authors: Maria Domoslawska, Heather Dougherty, Mark Canada

September 10, 2014

The future of brand tracking must be leaner and more focused

This paper describes a radical new approach to tracking research. As an industry, we need a paradigm shift and a change in expectations of the client in particular. This approach entails: shorter, more focused questionnaires (part of a fully modular...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Adhil Patel

Company: KANTAR TNS Malaysia

September 15, 2010

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Patricio Pagani, Richard Raubik, James May

Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company

September 15, 2010

The relationship between awareness tracking and media investments

The following paper presents the results from the work that Carat Media & Research Norway has done on awareness tracking studies on radio. This research shows that radio may be an excellent tool in the media mix but also that the creative works done...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Author: Jarle O. Thalberg

June 15, 1999

The bridge between market research and competitive intelligence

This paper gives an overview of some approaches of competitive intelligence followed by the description of a Competitive Intelligence Tracking System (CITS) as implemented in various French industrial groups. A precise presentation of the different...

Catalogue: Seminar 1999: Market and Competitive Intelligence

Author: Francis Jakobiak

March 1, 1999

Keeping track of the users

This paper aims to provide insight into the role and value of Web advertising and media planning. Three criteria are seen as playing a role in the media planning process: quantitative reach, qualitative reach, and costs. A literature review shows...

Catalogue: Seminar 1998: Towards Total Communications Strategies

Authors: Anita Elberse, Edith Smit

October 20, 1998