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Research papers

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs
Company: GfK
October 28, 2007

Webinars

Identifying fraudulent research participants in online surveys

With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of...

Catalogue: Webinars 2017
Authors: Leila Arroum, Adrian Becker
Company: Research Now SSI
December 28, 2017

Research papers

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today's panellist is paid for their views and we often mistrust their motives and data. What of tomorrow's respondent? They will be on a mobile device that is...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
Company: Research Now SSI
October 1, 2015

Research papers

Are you paying attention?

Mobile devices have opened up market research opportunities. Yet, the anywhere, anytime aspects of mobile data collection can affect research quality with additional distractions and loss of attentiveness. This paper supports a current multi-cell...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sherri Stevens, Stefan Kuegler, Jorge Alagon, Efrain Ribeiro
Companies: KANTAR TNS Malaysia, Kantar
June 15, 2015