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Research papers
Future proof strategies
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÃ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
Research papers
Standing on the shoulders of giants
Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
Research papers
(Wo)man VS. machine: From competition to collaboration
It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...
Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
Research papers
Look who's talking?!
Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
November 16, 2016
Research papers
The future fan
A colourful and thought provoking study on why people become fans, and the social and cultural currency to be gained from fandom, 'The Future Fan' project maps three stages in the evolution of the music fan. From niche interest treated with suspicion...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Gemma Proctor, Andy Crysell
Company: Twitter
November 18, 2015
Research papers
(Con-)figure it out!
In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Volker Bilgram, Dorothée Stadler, Gabriele Stahl
November 18, 2014
Research papers
The power of the dark side
The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...
Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2013
Research papers
