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Research papers

Door-to-door advertising

Marketing tries to influence the consumer choice process and uses communication as one of its tools. Communication implies messages and media. Concerning media, in the past most attention was given to television and print. But, considering...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Cees van Rooy, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1994