You searched for: "*"

The results has been filter on Tags containing Sampling Designs.
ANA has found 77 results for you, in 266 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Pop-up surveys

The pop-up survey has been one of the most positive contributions to web site research in the brief history of Internet research. The technique became widely used after the pioneering work of Micael Dahlen (1998) on the Swedish web site Passagen. So...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Pete Comley
June 15, 2000

Research papers

CATI, CAPI and web interviews

The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPl is presently used. Internet-based interviewing is not just for...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Iain MacKay
June 15, 2000

Research papers

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Martin Alan Collins
September 1, 1998

Research papers

Sampling in Asia

The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998

Research papers

How different is a random digit dialing sample from a listed sample?

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BUM has recruited participants for its radio ratings surveys using a sample frame of listed telephone numbers. In analyses of our...

Catalogue: 2nd Radio Research Symposium
Authors: Jackie Ferris, Owen Charlebois
June 15, 1997

Research papers

Radio station competition and the population

U.S. radio stations compete among themselves in a pattern that differs somewhat from today’s population-proportionate survey samples. Some demographic groups are served by more stations than others, in ways that can’t be explained by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: James D. Peacock, Thomas W. White
Company: Nielsen
June 15, 1996

Research papers

Measuring audience reaction in the UK

This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK. The problems of translating appreciation into a simple score...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Richard Windle, Liz Landy
June 15, 1996

Research papers

The audience of public radio stations in France

From a panel organised by MEDIAMETRIE in January-February 1993 during three weeks based on a representative sample of French population, aged 15 and over (4,683 individuals), a treatment has been conducted in order to analyse answers from each...

Catalogue: Radio Research Symposium 1995
Authors: Jean-Pierre Auzeill, Marie-Dominique Chevreux
Company: Mediametrie
July 1, 1995

Research papers

Sample size

Every researcher is asked the question: how big should the sample be? And every researcher has the same standard buck-passing answer: it depends on how accurately you want to measure what you measure. But given the amount of money that is traded on...

Catalogue: Radio Research Symposium 1995
Author: Ken Purdye
July 1, 1995