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Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-


Videos

POWERFUL DEMOGRAPHICS?

Join this 45-minute session on the ESOMAR Professional Standards Committee's project addressing demographic practices in multi-country research. The session will review the latest best practice guidelines for AGE, GENDER, and WORKING STATUS, and...

Catalogue: Congress 2024
Authors: Jon Puleston, Trixie Cartwright, Leah McTiernan, Frank Buckler
Companies: Kantar, IPSOS
October 1, 2024
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Citation

Puleston, Cartwright, McTiernan and Buckler (2024a, October 01). POWERFUL DEMOGRAPHICS?. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/powerful-demographics-


Videos
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Citation

Kapadia, Ramsinghani and Wilson (2023a, November 28). Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/flavor-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Videos
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Citation

(2023a, November 27). Why Fraud is Still Such a Hot Topic in the Research World. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/why-fraud-is-still-such-a-hot-topic-in-the-research-world


Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
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Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding

Garbage in - Garbage out

Catalogue: AI Forum
Author:
Company: Kantar
November 13, 2023
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Citation

(2023a, November 13). Garbage in - Garbage out. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/garbage-in---garbage-out


Videos
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Citation

Bretcha and Fradier (2023a, October 05). 2023 Tony Cowling award. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/2023-tony-cowling-award


Videos

What's the occasion?

How to maximise occasion opportunities for your brand in 2024 and beyond.

Catalogue: Congress 2023
Author: Simon Bailey
Company: Kantar
October 5, 2023
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Citation

Bailey, S. (2023a, October 05). What's the occasion?. ANA - ESOMAR. Retrieved December 04, 2024, from


https://ana.esomar.org/documents/what-is-the-occasion