Resources Library by ANA

Market research, Big Data and competitive advantage (Portuguese)

Digital technology allows the collection, storage and analysis of vast volumes of data about consumer behavior in near real time. This is not a substitute for market research, but poses a threat to organizations that simply do "more of the same." The...

Catalogue: Latin America 2015: Carnival of Insights

Author: Marcelo Coutinho Lima

June 15, 2015

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations

Authors: David Jamieson, John Crockett, Grant Miller

Company: IRIS Network

June 15, 2015

Closing and Award ceremony

Closing speech and award ceremony for the best paper and the best presentation of LATAM 2015 by Finn Raben, ESOMAR Director Generaland Joaquim Bretcha, ESOMAR Council.

Catalogue: Latin America 2015: Carnival of Insights

Authors: Finn Raben, Joaquim Bretcha

June 15, 2015

Ceremony: Best Presentation Award APAC 2015

Best presentation award winner APAC Conference 2015: Shedding the chastity belt.

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Finn Raben, Karan Kumar, Poonam V. Kumar

June 15, 2015

Wow! You do research where?

This is a session organised to encourage a collection of people from every corner of the planet to stand up and each tell a short story about their experiences of conducting research in these far off places. The focus: the human aspects of their...

Catalogue: Congress 2015: Revelations

Authors: Jon Puleston, Alexander V. Shashkin, Amir Farmanesh, Ebrahim Mohseni, Fatima El-Khatib, Marita Schimpl, Natalie Forcier, Robin Pharoah

June 15, 2015

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Karin Loobuyck

June 15, 2015

Transformations in public opinion research

Opinion polls in many western democracies have become so entrenched that their publication is an underlying part of political coverage. In recent years, research methodologies in places like the United States have had to transform to cope with...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Kathleen Frankovic

June 15, 2015

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Diana Derval

Company: DervalResearch

June 15, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

June 15, 2015