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Videos

Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Adrian Terron
November 11, 2018
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Citation

Terron, A. (2018a, November 11). Editing the customer-centricity gene for the next century. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/editing-the-customer-centricity-gene-for-the-next-century


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-