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Videos

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi and Ayusawa (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves-10867


Videos

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
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Citation

Yoshida and Hoshi (2016a, June 15). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend-