Resources Library by ANA

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Saurin Shah, Roland Leung, Geeta R. Lobo

Company: GfK

May 9, 2017

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

May 9, 2017

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Zou Xiong, Xiaoqiong (Afra) Chen

Company: Ipsos MRBI

May 5, 2017

What now? (Spanish)

Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentina’s financial turbulence. This presentation...

Catalogue: Latin America 2017: #IN

Author: Alejandro Schtulmann

April 5, 2017

Research World (March-April 2017)

With a changing business model comes a change in the skills and expertise needed in the sector. So what does a future researcher look like? Are they specialists or generalists? How do we attract, develop and retain these new skills?

Catalogue: Research World 2017

Author: ESOMAR B.V.

April 1, 2017

Market research legal issues to consider in 2017

Researchers and MRX firms need to keep legal in mind when developing and executing online research and customer service studies. Everything from ensuring compliance with unsolicited email laws to respondent disclosures and privacy notices should be...

Catalogue: Webinars 2017

Author: Ashlin Quirk

Company: Research Now SSI

January 26, 2017

Big Data big impact!

How data collection and updated technology can lead to great social impact.

Catalogue: Big Data World 2017: Smart Data Integration

Author: Maurício Moura

January 15, 2017

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016

Author: ESOMAR B.V.

December 15, 2016

Revue Française du Marketing (Décembre 2016)

Pour ce numéro 258 de la Revue Française du Marketing, nous avonsretenu quatre articles traitant de sujets très différents, certains couvrant desdomaines déjà explorés en leur apportant un regard nouveau, d' autres ouvrant...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2016