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Videos
Discussion-Retail Revolution- The Power of Consumer Insights
Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
November 27, 2023
Research papers
Targeted Curiosity at Cathay Pacific
Cathay Pacific seeks to ?move beyond? by extending its home market from Hong Kong (~7 million people) to the Mainland Greater Bay Area (GBA) (~76 million people), and becoming a premium lifestyle brand. It seeks to do this in a difficult time for the...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Melissa Yow, Nick Clarke, Carissa Cater
Companies: Forethought, Cathay Pacific
November 22, 2023
Research papers
In-The-Moment Mobile Research Informing Marketing Strategy Like Research Never Has Before
As a human insights-driven organisation, URC requires accurate and robust consumer information to inform marketing strategy and the innovation pipeline. Historically this was achieved via large category specific U&A studies, which would then...
Catalogue: Asia Pacific 2023 - Innovation
Authors: James Fergusson, Karen Reyes
Companies: URC, MDI
November 22, 2023
Research papers
Improving the Planet One Snack at a Time
It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023
Videos
Supercharging Impact!
Award Winners 2023
Catalogue: Congress 2023
Author: Joaquim Bretcha
Company: ESOMAR
October 5, 2023
Videos
2022 Research Got Talent Winners
2022 Research Got Talent Winner Supporting the Vision to Free Australia from Youth Homelessness Marissa Tsioutsis, Fiftyfive5, Australia Roger Kong, Fiftyfive5, Australia
Catalogue: Congress 2023
Authors: Marissa Tsioutsis, Roger Kong
Company: Fiftyfive5
October 5, 2023
Research papers
Judo Bank JEDI
This paper tells the story of how Judo Bank challenged the way organisations listen to their employees and, in doing so , unlocked a chain of innovative technology that led to deeper insights about employee experience.
Catalogue: Congress 2023
Authors: Laurie Hibbs, Ben Griffiths, Garreth Chandler
September 29, 2023
Research papers
Going Beyond Insights
Times are tough, and that is a bit of an understatement. We are being bombarded with news headlines about the interest rate hikes, increased costs of living, shaky stocks and bonds, the lingering pandemic, the energy crisis, the war in Ukraine and a...
Catalogue: Congress 2023
Authors: Sally Joubert, Georgia Phillips
September 27, 2023
Research papers
