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Research reports

Global Market Research 2021

The 2021 Global Market Research report reviews the size and performance of the data, analytics and market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 20, 2021
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Citation

B.V., E. (2021a, September 20). Global Market Research 2021. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2021


Research reports

How to demonstrate the value of investing in customer insight

The customer insight industry is a big success story, but internal insight teams are often on the critical radar. Against this backdrop, Esomar looked at the best way to demonstrate the value of investing in customer insight, reviewing relevant...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
March 12, 2019
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Citation

B.V., E. (2019a, March 12). How to demonstrate the value of investing in customer insight. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-to-demonstrate-the-value-of-investing-in-customer-insight


Research reports

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
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Citation

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2018


Research reports

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 6, 2017
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Citation

B.V., E. (2017a, October 06). Global Market Research 2017. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2017


Research reports

Global Prices Study 2016

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2016
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Citation

B.V., E. (2016a, September 20). Global Prices Study 2016. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-prices-study-2016