Resources Library by ANA

A glimpse of the future

EyeSee for an expert panel discussion looking into e-commerce practices and habits in the APAC region. With an e-commerce-first approach to business in the wake of the COVID-19 pandemic, both retailers, manufacturers, and delivery businesses along...

Catalogue: Webinars 2021

Authors: Sanja Copic, Anatole Rousseau, Delphine Dierckx, Tom Vande Moortel, Omnath Killekar

Companies: EyeSee, Swiggy, Barilla, Foodpanda

July 27, 2021

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival

Author: Nikolai Reynolds

Companies: IPSOS, PepsiCo

October 19, 2020

Building a pet-friendly omnichannel marketplace

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019

Authors: Adrian Kohan, Eduardo Sanpietro

Companies: Gentedemente, Mars Wrigley

April 7, 2019

1500,000,000:100,000,000:150: Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Adrian Terron, Kavita Mahto

November 11, 2018

Editing the customer-centricity gene for the next century

Find out how you can bring together the power of community, collaboration and uncommon customer Insight to create sustainable value for your stakeholders and lead your category.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Adrian Terron

November 11, 2018

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Yelena Idelchik, Amishi Takalkar

Company: NAILBITER Inc.

November 11, 2018

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Amit Dhand, Yelena Idelchik, Luke Orphanides

Company: NAILBITER Inc.

November 11, 2018

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Lida Huji

November 11, 2018

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018

Authors: Vittorio Raimondi, Pavi Gupta

September 23, 2018