You searched for: "Colleen Ryan"

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Magazines

Research World (March 2004)

Several important initiatives are under way in Europe and other regions to ensure that the market research industry can speak with one voice. It would be good if market researchers, as part of these initiatives or elsewhere, could develop more ideas...

Catalogue: Research World 2004
Author: ESOMAR B.V.
March 1, 2004
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Citation

B.V., E. (2004a, March 01). Research World (March 2004). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-world-march-2004-


Research papers

Brand building

This paper aims to demonstrate that the retailer as a brand is more than just the sum of a number of disparate parts and that it has a role to play in shaping the retailers’ strategy not just impacting upon it. When a retailer has a strong brand...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Colleen Ryan
June 15, 1989
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Citation

Ryan, C. (1989a, June 15). Brand building. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/brand-building


Research papers

An investigation of the creative approaches to the standardisation of international qualitative research studies

The question of standardisation of international qualitative studies has arisen in part due to the direct demands which global marketing and advertising is making on research. Because products and marketing strategies are being standardised, so it is...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Colleen Ryan, Shirley Kitchen
June 15, 1986
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Citation

Ryan and Kitchen (1986a, June 15). An investigation of the creative approaches to the standardisation of international qualitative research studies. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/an-investigation-of-the-creative-approaches-to-the-standardisation-of-international-qualitative-research-studies