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Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019
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Citation

Cuende, D. (2019a, April 09). Loohcal media, gloohbal measurement (Spanish). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement-spanish-


Research papers

Loohcal media, gloohbal measurement

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 7, 2019
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Citation

Cuende, D. (2019a, April 07). Loohcal media, gloohbal measurement. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement


Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016
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Citation

Cuende, D. (2016a, September 22). From ground up to the sky!. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky--8869


Videos

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
June 15, 2016
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Citation

Cuende, D. (2016a, June 15). From ground up (to the sky). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/from-ground-up-to-the-sky-


Magazines

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Research World (October 2012 ). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-world-october-2012-


Research papers

Reach, medienreichweite, cobertura or couverture?

New winds are blowing with the sound of bits and chips, making irreversible and deep changes in the media, from content to audience measurement. Until this point, most audience measurement systems have not kept pace with such changes. However, Out of...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Author: Daniel Cuende
Company: Cuende Infometrics
October 21, 2010
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Citation

Cuende, D. (2010a, October 21). Reach, medienreichweite, cobertura or couverture?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/reach-medienreichweite-cobertura-or-couverture-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Research papers

See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”

This paper focuses on the improvements introduced in 2007/08 based on the new technologies such as the a-gps technology for fieldwork and the ooH product analyzer software for complete media planning and buying process.

Catalogue: WM3 2009: Change Is In The Air...
Author: Daniel Cuende
Company: Cuende Infometrics
May 7, 2009
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Citation

Cuende, D. (2009a, May 07). See you at Long: 18° 3' 0 E Lat: 59° 19' 30 N”. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/see-you-at-long-18-3-0-e-lat-59-19-30-n-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
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Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/research-world-april-2009-