You searched for: "Dave McCaughan"

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Videos

Breaking the bubble around us

2017 has been a year of huge debate as to how AI will affect us all. 2018 will be a year when we see more practical applications. But what if we could use AI to assess what the world really thinks about MR in terms of its image, value and reputation?...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Dave McCaughan
May 23, 2018
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Citation

McCaughan, D. (2018a, May 23). Breaking the bubble around us. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/breaking-the-bubble-around-us


Magazines

Research World (December 2017)

What role does research have in understanding and interpreting social change? Can the profession measure social impact and help decision makers understand what they need to do? Where and how can research help build a better society?

Catalogue: Research World 2017
Author: ESOMAR B.V.
December 16, 2017
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Citation

B.V., E. (2017a, December 16). Research World (December 2017). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-december-2017-


Magazines

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
October 4, 2017
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Citation

B.V., E. (2017a, October 04). Research World (October 2017). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-october-2017-


Magazines

Research World (March-April 2017)

With a changing business model comes a change in the skills and expertise needed in the sector. So what does a future researcher look like? Are they specialists or generalists? How do we attract, develop and retain these new skills?

Catalogue: Research World 2017
Author: ESOMAR B.V.
April 1, 2017
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Citation

B.V., E. (2017a, April 01). Research World (March-April 2017). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2017-


Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
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Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-december-2016-


Magazines

Research World (March-April 2016)

Individuals’ habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the...

Catalogue: Research World 2016
Author: ESOMAR B.V.
April 15, 2016
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Citation

B.V., E. (2016a, April 15). Research World (March-April 2016). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2016-


Research papers

Less is more: Being deprived often brings out the best

This is a presentation that shows the power of taking something away. In a world where we are used to asking for more, while we indeed already have more, it seems almost backward. In the world of research where we ALWAYS want MORE it seems even more...

Catalogue: Congress 2015: Revelations
Authors: Vanessa Oshima, David McCaughan
October 1, 2015
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Citation

Oshima and McCaughan (2015a, October 01). Less is more: Being deprived often brings out the best. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/less-is-more-being-deprived-often-brings-out-the-best-8580


Research reports

Global Market Research 2015

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 21, 2015
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Citation

B.V., E. (2015a, September 21). Global Market Research 2015. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2015


Magazines

Research World (May-June 2015)

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). Research World (May-June 2015). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2015-