You searched for: "Dave McCaughan"

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Research papers

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
September 26, 2013
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Citation

McCaughan, D. (2013a, September 26). My mum's throne room. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room-8070


Videos

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
June 15, 2013
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Citation

McCaughan, D. (2013a, June 15). My mum's throne room. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room


Magazines

Research World (March-April 2013)

Asia Pacific in the next decade - The region stands at an interesting crossroads in 2013. What will the next 10 years look like?

Catalogue: Research World 2013
Author: ESOMAR B.V.
April 15, 2013
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Citation

B.V., E. (2013a, April 15). Research World (March-April 2013). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2013-


Magazines

Research World (November/December 2012)

In this issue we look at the core of research - understanding the consumer spirit.

Catalogue: Research World 2012
Author: ESOMAR B.V.
December 15, 2012
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Citation

B.V., E. (2012a, December 15). Research World (November/December 2012). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-november-december-2012-


Magazines

Research World (September 2012)

In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.

Catalogue: Research World 2012
Author: ESOMAR B.V.
September 15, 2012
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Citation

B.V., E. (2012a, September 15). Research World (September 2012). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-september-2012-


Research papers

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012
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Citation

McCaughan, D. (2012a, September 13). The history of men's underwear. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear


Magazines

Research World (January-February 2012)

In this issue we look at how the digital revolution is transforming the market place and what marketers and market researchers can do to manage the data explosion.

Catalogue: Research World 2012
Author: ESOMAR B.V.
February 15, 2012
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Citation

B.V., E. (2012a, February 15). Research World (January-February 2012). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-january-february-2012-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Research papers

Manga makes a difference

Working in Japan we have found that understanding the hit series, the plot lines and the messages people take from manga helps us understand the motivations and the coming trends in popular behavior.This study describes in detail the use we have made...

Catalogue: Qualitative 2007
Authors: Mai Ohno, Dave McCaughan
Company: Interpublic Group of Companies
November 12, 2007
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Citation

Ohno and McCaughan (2007a, November 12). Manga makes a difference. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/manga-makes-a-difference