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Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning


Research papers

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Authors: Fiona McNae, Cato Hunt, Julius Colwyn, Anouk Bergner, Sui Lai Kang
Company: Space Doctors Ltd
September 26, 2022
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Citation

McNae, Hunt, Colwyn, Bergner and Kang (2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/new-worlds-need-new-words


Videos
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Citation

(2022a, September 23). Keynote: Lessons from the Pandora Papers. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/keynote-lessons-from-the-pandora-papers


Videos

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-11971


Videos
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Citation

(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


Videos
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Citation

(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-


Videos
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Citation

(2022a, September 23). Freedom to Publish: Who?s Afraid of Opinion Polls?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/freedom-to-publish-who-s-afraid-of-opinion-polls-


Videos

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954


Videos
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Citation

(2022a, September 23). Irish Marketing Society Grand Prix Winner Building a Brighter Future for Irish Apples. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/irish-marketing-society-grand-prix-winner-building-a-brighter-future-for-irish-apples